female-focused (& not sorry) powered by women questions answered by experts
Jasmine Panayiotou

Jasmine Panayiotou

Chief Editor

I’m Jaz, the founder of Her Optimal. 

A blog that fills in the blanks in women’s healthcare. I cover ongoing political affairs, report on new research findings, and debunk modern-day myths with certified experts.

about

Her Optimal was built on the fuel many successful entrepreneurs run on: female frustration. 

In 2023, I realised just how severely women have been left out of healthcare research. After years of having my symptoms, and those of my loved ones, dismissed and misdiagnosed, I knew I wanted to be part of the change.

The facts

Derived from an Optimal Consumer Survey

4 in 6
women feel they weren't properly educated on their health when they were younger.
60%
of women rely on their intuition when it comes to their health.
9 in 10
women tend to ignore negative symptoms after being repeatedly dismissed by others.